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Sony WX350, 18mp, LCD 3.0", 20X Optical Zoom, WIFI/NFC Free 16GB (White)

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Normal Price: RM1,199.00


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In The Box

Sony WX350, 18mp, LCD 3.0", 20X Optical Zoom, WIFI/NFC
Sony NP-BX1 Rechargeable Lithium-Ion Battery Pack (3.6V, 1240mAh)
Sony AC Adaptor AC-UB10C/ UB10D
Sony Micro USB Cable
Sony Wrist Strap
Sony Instruction Manual
8GB Memory Card
Sony Original Case

Product Features


Sony  WX350, 18mp, LCD 3.0", 20X Optical Zoom, WIFI/NFC 



Product Highlights

  • 18.2MP Exmor R CMOS Sensor
  • BIONZ X Image Processor
  • 20x Optical Zoom 4.3-86mm f/3.5-6.5 Lens
  • 3" Clear Photo LCD 460k-Dot Monitor
  • Full HD 1080/60p AVCHD Video
  • Optical SteadyShot Image Stabilization
  • 10fps Continuous Shooting & Lock-On AF
  • Intelligent Sweep Panorama 360°
  • Enhanced Superior Auto
  • Built-In Wi-Fi Connectivity & NFC
World's Smallest And Lightest Camera*1Powerful Zoom In The Slimest And Most Stylish Camera
Exmor R | CMOS SensorCapture Great Shots Even In Dim-lit Places
20X Optical ZoomPowerful Zoom With Incredible detail
Bionz XExtraordinarily Realistic Detail
Large-capacity 'X type' Lithium-ion BatteryEver Ready For your Next Photo Opportunity
WiFi | NFCInstant Sharing with One-touch Connectivity

Powerful Zoom In A Slim And Stylish Camera

Enjoy the convenience of getting beautiful close-ups of faraway subjects with the World's smallest
and lightest camera*1. Slim enough to slip into your pocket, the DSC-WX350 offers
outstanding 20X optical zoom performance, bringing you face to face with distant subjects.

*1 As of Feb 11, 2014. Among digital still cameras equipped with 20X or greater optical zoom. Based on Sony survey.

Capture Great Shots Even In Dim-lit Places

Capture extraordinary detailed videos and still images with superb contrast even in
low-light. With Sony's Exmor R™ CMOS Sensor, you can now achieve high-resolution
images with less picture noise in any shooting condition.

Exmor R CMOS Sensor

Powerful Zoom With Incredible detail

Take full advantage of this 20X powerful Optical Zoom G Lens™ with
Optical SteadyShot™.  Get up close to the action and capture images
that are as crisp and clear as you remember them to be.

Extraordinarily Realistic Detail

The new high speed BIONZ X™ image processing reproduces
textures and details as seen by the naked eye, via high-speed
processing capabilities. Hence delivering more vivid and lifelike
image quality in high resolution.

Ever Ready For Your Next Photo Opportunity

Remarkably high battery performance allows 470* photos to be taken on a single charge,
so you can shoot freely without worries.

*CIPA standard compliant

Instant Sharing with One-touch Connectivity

With Wi-Fi and NFC support, enjoy instant sharing with One-Touch connection to
your android device at your finger tips.

Intelligent Active Mode

With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.

Clear Image Zoom For Movies

Achieving sharp and crisp movies is now possible with Clear Image Zoom. Get up to 2X sharper image as you zoom up to your subject.

Full HD Movie With 60p Recording

In addition to excellent stills, you can also capture high-quality movies using Full HD (1920 x 1080) recording standard.

Auto Object Framing And Lock On AF

Auto Object Framing and Lock-on AF makes it easy to create beautifully balanced images whether shooting a person, an object or both. Simply photograph your subject and the Auto Object Framing feature automatically saves a trimmed image (in addition to your original image) to help you compose your shots like a professional while with Lock-on AF, you stay in focus at all times while you shoot fast moving subject with more precision and continuous focus.

Note: Optimal results may not be possible in certain shooting conditions.

Motion Shot Video

Motion Shot Video is convenient for analyzing sports motion, as well as for creating dramatic effects. The feature intelligently captures the moving subject in a sequence of images that are played in sequence and superimposed to show the trajectory of motion. During playback, the user can adjust the interval between images as desired, as well as capture still images while pausing.

4K* Still Image Output With HDMI

Simply connect your camera to a 4K* TV via HDMI and relive your memories in 4K* detail.

*4K: 3,840 x 2,160 pixels

Picture Effect (9 Modes)

Use the Picture Effect mode to expand your creative horizons and transform ordinary photos into artistic works. With the DSC-WX350, Up to 9 modes of Picture Effect can be applied to photos as well as movies.

Accessorise Your Camera

From flash to microphones, there's a wide range of accessories to complement your shooting techniques.


The white Sony Cyber-shot DSC-WX350 Digital Camera is a compact zoom point-and-shoot that features an 18.2MP Exmor R CMOS sensor with a BIONZ X image processor for notable low-light performance, and a powerful 20x optical zoom lens with an additional 40x Clear Image Zoom. A 4.3-86mm f/3.5-6.5 lens, which has a 35mm equivalent focal length of 25-500mm, establishes the camera as having considerable wide-angle to telephoto image capturing abilities. To view your images and high-resolution full HD 1080/60p AVCHD videos, there is a 3" Clear Photo LCD 460k-dot monitor at the back. 

Optical SteadyShot Image Stabilization helps compensate for camera shake to provide clearer images, especially in low light and when using the longer focal lengths. Useful for sports photography, the WX350 features 10 frames per second continuous shooting at the full 18.2MP resolution ensuring sharp, clear images that are less likely to be missed. 

To capture a wide area all in one photo, Intelligent Sweep Panorama utilizes motion compensation while shooting panoramas in order to reduce the blur created by moving figures in the foreground. Enhanced Superior Auto enables the camera to select optimal settings based on scene recognition and provides crisp, beautiful results even in low-light situations. For easy uploading after a long day of shooting, a built-in Wi-Fi allows you to instantly share what you have created with your family and friends.

18.2MP Exmor R CMOS Sensor and BIONZ X Image Processor
Captures high definition images with sharp details and minimal noise, even in low light; offers fast performance and buffering speeds.
20x Optical Zoom Lens & 40x Clear Image Zoom
A Sony G lens with 20x optical zoom capability offers a considerable expanse of reach from wide-angle to super-telephoto. This zoom range can effectively be doubled, too, using the 40x Clear Image Zoom that employs an intelligent interpolation algorithm to increase zoom magnification with minimal image quality loss.
3" LCD Display with 460k-Dot Resolution
Still photos and videos can be clearly displayed on the 3" ClearPhoto LCD display with 460k-dot resolution where Histogram and Grid Display are available, as are 5 brightness levels allowing you to compose and view your images in any lighting situation.
Built-In Wi-Fi Connectivity & NFC
Wi-Fi lets you quickly upload photos and videos to social media sites through your smartphone or tablet, back them up on your network-connected computer, or view them on a wireless-enabled HDTV. When transferring images to Android smartphones or tablets, the camera also supports NFC (Near Field Communication) providing a simple, "one touch connection" requiring you to merely touch the devices to connect.
Full HD 1080 Video Capture
The DSC-WX350 can capture Full HD 1080 AVCHD videos at 60 and 30 frames per second, providing for fast motion video with less distortion when playing back on your HDTV.
Optical SteadyShot Image Stabilization
Optical SteadyShot image stabilization offers compensation to reduce the blurring effects of camera movement when shooting at slower shutter speeds. This is particularly effective when shooting in low light or at longer focal lengths. Sony's Active Mode image stabilization combines electronic and optical stabilization for less blurring while shooting videos when moving.
Fast 10fps Continuous Burst Shooting & Lock-On AF
Ideal for sports photography, the WX350 can shoot up to 10 frames per second in full 18.2MP resolution, and has Lock-On AF, which provides the ability to focus on multiple points with subject recognition to keep your subject in sharp focus even when in motion.
Intelligent Sweep Panorama 360˚
Intelligent Sweep Panorama mode takes Sony's Sweep Panorama function to the next level with the addition of motion compensation. Even when subjects are moving in the foreground of your landscape, these cameras can detect faces and moving subjects, intelligently stitching different widths together to minimize distortion. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide format and up to 360° full circle.
Face Detection, Tracking Focus & Smile Shutter
Face Detection allows you to take better portraits and groups shots. It recognizes up to 8 faces within your image and adjusts the camera for optimal exposure of faces. Tracking Focus makes it easier to capture clear shots of moving subjects by having the focus automatically adjust while you follow the action with the camera, and Smile Shutter Technology and Blink Detection help you get the best shot by recognizing when is the best moment to release the shutter.
Enhanced Superior Auto
The Intelligent Auto function allows the camera to make the optimal settings based on its recognition of the scene you are shooting and has Superior Auto to provide clear results when shooting scenes with dynamic motion.
Background Defocus & Picture Effects
An ideal effect for portraiture, Background Defocus allows you to blur the background on an image in order to put more emphasis on the clearly focused subject in the foreground. Additionally, Picture Effect adds creative expression to photos, making ordinary landscapes and portraits special by heightening the mood and emphasizing certain attributes.
Erase and Protect Features
Erasing and protecting images can be done in various modes: Single Image, Selection of Images, by Date, by Folder and by AVCHD format.

Product Specification

Sony  WX350, 18mp, LCD 3.0", 20X Optical Zoom, WIFI/NFC 


  • Software

    • Operating System Compatibility : Windows Vista® SP2 (Starter Edition is not supported) Windows® 7 SP1; Windows® 8; Mac OS X (10.6-10.8)
    • Supplied Software : Supplied Software: PlayMemories Home
  • Advanced Features

    • Image Stabilization : Optical SteadyShot™ Image Stabilization with Intelligent Active mode
    • Photo Creativity : Yes
    • Intelligent Auto : Yes
    • Sweep Panorama : Intelligent Sweep Panorama (360)
    • Anti Motion Blur : Yes
    • Wi-Fi : Yes
    • Face Detection : 8 faces
    • Smile Shutter™ technology : Yes
    • Picture Effects : Toy/PopColor/Posterization/Retro Photo/Soft HighKey&Focus/Partial Color/HighContrast Mono/HDPainting/Richtone Monochrome/Miniature/Watercolor/Ill
    • Superior Auto : Yes
    • Background Defocus : Yes
    • Tracking Focus : Off / Auto
    • Blink Detection : Yes
  • Camera

    • Camera Type : Compact zoom digital camera
  • Convenience Features

    • Self Timer : Off / 10sec. / 2sec. / portrait1 / portrait2
    • Power Save Mode : 1min / 2min / 5min / 30min
    • Red-Eye Reduction : On / Off
    • Erase/Protect : Erase: Single / Select / Date / Folder / AVCHD Protect: Single / Select / Date / Folder / AVCHD
    • Picture Effects : 13 effects
  • Drive System

    • Burst Mode : Approx 10 fps at 18.2MP (Maximum 10 shots)
    • Shutter Speeds : iAuto (4" - 1/1600) / Program Auto (1" - 1/1600)
    • Self-timer : Off / 10sec. / 2sec. / portrait1 / portrait2
    • Drive Mode : Single / Continuous shooting / Self-timer / Self-portrait
  • Exposure System

    • Exposure Compensation : Plus / Minus 2.0EV, 1 / 3EV step
    • Minimum Illumination : Auto:20lux(Shutter Speed 1/30) / High Sensitivity:10lux(Shutter Speed 1/30)
    • Scene Mode(s) : High Sensitivity / Soft snap / Soft Skin / Landscape / Night Portrait / Night Scene / Handheld Twilight / Gourmet / Beach / Snow / Fireworks / Pet mode /Anti-motion blur/Backlight Correction HDR
    • Metering Modes : Multi Pattern / Center Weighted / Spot
    • Metering Sensitivity : EV 2 to 16 (at ISO100 equivalent)
    • ISO : Auto / 80 / 100 / 200 / 400 / 800 / 1600 / 3200 / 6400 / 12800
    • Noise Reduction : Long exposure NR, Multi Frame NR:Auto, ISO100-12800
    • ISO Sensitivity (Movie) : ISO80-3200(iAuto), ISO80-3200(Superior Auto), ISO80-1600(Program Auto)
    • White Balance Mode : Auto / Daylight / Cloudy / Fluorescent 1 (White Fluorescent Lighting) / Fluorescent 2 (Natural White Fluorescent Lighting) / Fluorescent 3 (Day White Fluorescent Lighting) / Incandescent / Flash / One Push, One Push Set
  • Flash

    • Flash Modes : Auto / Flash On / Slow Synchro / Flash Off / Advanced Flash
    • Flash Coverage : ISO Auto: Approx. 0.2m to 4.3m (7 7/8 inches to 14 feet 1 3/8 inches)(W) / Approx. 2.0m to 2.4 m (6 feet 6 3/4 inches to 7 feet 10 1/2 inches)(T), ISO3200: up to Approx. 6.1 m (20 feet 1/4 inches)(W) / Approx. 3.4 m (11 feet 1 7/8 inches)(T)
  • Focus Control

    • AF Illuminator : Auto / Off
    • AF Modes : Multi Point AF/Center Weighted AF/SpotAF/Tracking Focus/Face Tracking Focus
  • Imaging Sensor

    • Processor : Bionz® X
    • Pixel Gross : 21.1 MP
    • Color Filter System : RGB primary color filters
    • Effective Picture Resolution : 18.2 MP
    • Imaging Sensor : 1/2.3" (7.82mm) Exmor R® CMOS sensor
  • Interface

    • NFC : NFC forum Type 3 Tag compatible, One-touch remote, One-touch sharing
    • Memory Card Slot : MS Duo and SD/SDHC compatible
    • HD Output : Micro HDMI
    • Tripod Mount : Yes
    • USB Port(s) : Multi (AV/USB), Hi-Speed USB (USB2.0)
    • Wi-Fi : Yes
  • LCD Display

    • LCD Type : 3.0'' ClearPhoto™ LCD (460K dots)
    • Histogram : Yes (On/Off)
    • Brightness Control : 5 (Bright) / 4 / 3 / 2 / 1 (Dark)
    • Grid Display : Yes
  • Optics/Lens

    • Optical Zoom : 20x
    • Minimum Focus Distance : iAuto: AF (W: Approx. 5cm (0.16 ft.) to Infinity, T: Approx. 200cm (6.56 ft.) to Infinity) / Program Auto: AF (W: Approx. 5cm (0.16 ft.) to Infinity, T: Approx. 200cm (6.56 ft.) to Infinity)
    • Lens Type : Sony G Lens
    • Lens Construction : 11elements in 10 groups(including 5 aspheric elements)
    • Steady Shot Mode:Active : Yes
    • Clear Image Zoom : 40x
    • Aperture : f 3.5-6.5
    • Focal Length (35mm equivalent) : Still 1:1: 28.5-1425mm / Still 3.2: 25-1250mm / Still 4:3: 24-1200mm / Movie 4.3: 32.5-1625mm / Still 16:9: 26-1300mm / Movie 16:9: 26-1300mm
  • Power

    • Power Requirements : AC 100V to 240V, 50/60 Hz, 70mA
    • Battery Type : LITHIUM ION NP-BX1 3.6V
    • Power Consumption (in Operation) : Approx.1.0W
    • Battery Capacity : 4.5Wh(1240mAh)
  • Recording

    • Panorama Still Image Size : Sweep Panorama:Wide(7,152×1,080/4,912×1,920),Standard(4,912×1,080/3,424×1,920),360(11,520×1,080)
    • Microphone/Speaker : Stereo / Mono
    • Audio Format : MP4:MPEG-4 AAC-LC 2ch
    • Video Format : AVCHD Ver2.0 / MP4
    • Video Mode : AVCHD: 28M PS(1,920x1,080/60p) / 24M FX(1,920x1,080/60i) / 17M FH(1,920x1,080/60i),MP4: 12M(1,440x1,080/30fps) / 3M VGA(640x480/30fps)
    • Color Space : sRGB
    • Still Image Size 16:9 : 16:9mode:13M(4,896×2,752) / 7.5M(3,648×2,056) / 2.1M(1,920×1,080)
    • Still Image Size 3:2 : 3:2mode:16M(4,896×3,264) / 8.9M(3,648×2,432) / 4.5M(2,592×1,728)
    • Still Image File Format : JPEG
    • Media Type : optional “Memory Stick Duo” (No movie recording), optional “Memory Stick PRO Duo” (Mark 2 only for movie recording), optional “Memory Stick PRO-HG Duo”, optional SD Memory Card (Class 4 or higher), optional SDHC Memory Card (Class 4 or higher)
    • Still Image Max Effective Resolution : Approx. 18.2 Megapixels
    • Still Image Size 4:3 : 4:3mode:18M(4,896×3,672) / 10M(3,648×2,736) / 5M(2,592×1,944)
    • Wind Noise Reduction : Off / On
  • Service and Warranty Information

    • Limited Warranty Term : 1year limited parts / 90days labor
  • Weights and Measurements

    • Dimensions (Approx.) : W x H x D:3 7/8" x 2 1/4" x 1 1/16" (96.0 x 54.9 x 25.7mm)
    • Weight(Approx) (Main unit only) : 4.8 oz. (137g)


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