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Sony Alpha a7 ILCE-7 24-70mm, 24mp, Tiltable LCD 3.0", WIFI NFC Free 16GB

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Normal Price: RM7,989.00

RM6,580.00

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✓ Comes with Full Manufacturer Warranty


Delivery Weight : 4.0 kg


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In The Box

Sony Alpha a7 ILCE-7 24mp, Tiltable LCD 3.0", WIFI NFC
- with Sony FE 24-70mm f/4 ZA OSS Lens
Sony NP-FW50 Lithium-Ion Rechargeable Battery (1080mAh)
Sony AC-UB10 AC Adapter
Sony Shoulder Strap
Sony Body Cap
Sony Shoe Cap
Sony Eyepiece Cup
Sony Micro USB Cable
Sony Image Data Converter Version 4
Memory Card 16GB



Product Features

 

Sony Alpha a7 ILCE-7 48-70mm, 24mp, Tiltable LCD 3.0", WIFI NFC 

 

Sony Alpha A7 Performance

All the advantages of a 35mm full-frame image sensor and lens interchangeability are now in a compact body– without compromising on image quality, shooting comfort, functionality or AF performance. Whether capturing still images or movies, the extraordinary α7 makes full-frame photography possible.

Coveted Full-Frame Images

The 35mm full-frame Exmor CMOS image sensor delivers beautiful images from corner to corner and stunning 24.3-megapixel resolution that’s ideal for large-format prints. Enjoy low noise, an extremely wide dynamic range, and amazingly rich and subtle gradations. As one of the world’s leading image sensor developers, Sony reproduces details more faithfully so that every scene looks incredibly real.

Coveted Full-frame Images

No.1 image sensor manufacturer for digital cameras and video recorders. *Based on Sony research – April 2012 to March 2013 (50% market share)
* Approximate effective megapixels
 
Extraordinarily Realistic Detail
Extraordinarily Realistic Detail 

The high-speed BIONZ X image processing engine faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies.


Find out how α7 achieves extraordinary realistic detail »

Bionzx
 
Swift And Intuitive Controls

Controls are refined for intuitive operation and immediate adjustment of parameters while viewing scenes through the viewfinder. Shaped and placed for easy access, they contribute to a remarkably comfortable shooting experience. Despite compact dimensions, the 7 features front and rear dials for intuitive setting of exposure, a control wheel for setting ISO, and an exposure compensation dial.


Swift and Intuitive Controls
 
Rapid And Accurate Autofocusing 

To achieve the fastest autofocusing performance of a full-frame camera, Enhanced Fast Hybrid AF combines speedy phase-detection AF with highly accurate contrast-detection AF. Major advances in high-speed contrast detection AF, including faster communication with the lens made possible is by the advanced Spatial Object Detection algorithm.

Learn more about Enhanced Fast Hybrid AF »


Rapid and Accurate Autofocusing
 
Faithful, High-Resolution
OLED Display

View every scene clearly in the bright and accurate XGA OLED Tru-Finder, which features OLED improvements and the same 3-lens optical system used in the flagship α99 despite the compact body. The viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings, so you can accurately monitor the results. You'll enjoy rich tonal gradations and 3 times the contrast of the α99. High-end features like 100% frame coverage and a wide viewing angle are also provided.

 
 
Superb Moviemaking Capabilities

The unprecedented combination of mobility and functionality unleashes exciting moviemaking possibilities. By taking full advantage of the 35mm full-frame sensor, BIONZ X image processing engine, audio production features and flexible lens interchangeability, you can create movies of breathtaking visual and sound quality with exquisite background blur, remarkably clear details, and the sensitivity to bring dark scenes to vibrant life. Features like Picture Effect, clean HDMI output, P/A/S/M modes and your choice of 60p or 24p recording further expand your creative options 

 
Three Advances In
Sensor Technology
 
The exceptional performance of the image sensor was achieved through various advanced sensor features. Light concentration technology dramatically increase the amount of light collected by each pixel, while photodiode expansion technology further raises sensitivity while maintaining low noise and achieving a high S/N ratio. Sony optimised the design and positioning of every on-chip lens (OCL). A gapless on-chip lens design eliminates the gaps between micro-lenses to collect more light. Moreover, each on-chip lens is optimally positioned depending on its location to accommodate the sharper angle of light entering the periphery. 

Learn more »
Eye AF 
Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appears over the prioritized eye when focus has been achieved for easy confirmation. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene.
Wi-Fi And NFC 
You can instantly transfer a photo or MP4 movie to your Android™ smartphone or tablet by simply touching it with the α7 — thanks to built-in Wi-Fi and NFC™ (Near Field Communication)*. Once transferred, you can upload content directly to your favorite SNS with ease. Touch your mobile device with the camera to activate Smart Remote Control, which is pre-installed and lets you control the camera’s shutter release from your smartphone or tablet. To set up, simply download the free PlayMemories Mobile app.

* Requires NFC-compatible Android device.
Support Professional Audio Input And Monitoring 
This optional XLR Adaptor Kit features XLR terminals, the professional standard for movie production, to enable sound recording via wide-ranging professional microphones and line-in connection for sound input. The ability to separately control left and right channel input directly from the XLR adaptor helps simplify post-shoot editing.
Easy Button Customisation
Button customisation empowers you to shoot just the way you like, with frequently used functions assigned to the customisable buttons of your choice. You can easily assign any of 46 functions to any of 9 buttons* to enjoy speedier, more intuitive operation and maximum convenience.

* Some functions can only be assigned to certain buttons.
TRILUMINOS™ Colour 
View your still images at a breathtaking size and resolution on 4K-compatible TVs. Simply connect the α7 via HDMI cable or Wi-Fi and it will optimise output for maximum 4K viewing enjoyment. Sony’s “TRILUMINOS Colour” also allows you to view photos and movies in rich, natural colours on any TV equipped with a “TRILUMINOS Display.” The expanded colour gamut lets you immerse yourself once again in those unforgettably colourful moments.
PlayMemories For Post-Shooting Enjoyment 
For heightened enjoyment after every shot, download the suite.
Full-Frame FE Lens
Broaden your photographic horizons with full-frame lenses optimised for α7.
Accessorise Your Camera 
Make your photographic journey more enjoyable with accessories, such as vertical grip, flash, cases, etc.

The Alpha a7 Mirrorless Digital Camera with FE 28-70mm f/3.5-5.6 OSS Lens from Sony incorporates a full-frame Exmor CMOS sensor into an E-mount body thus providing the light gathering capability and detail-rich imaging of a full-frame sensor with a compact, lightweight and versatile mirrorless interchangeable lens camera system. The 24.3MP sensor enables high resolution images and low light effectiveness with its standard ISO sensitivity range of 100-25600. The new BIONX X image processor offers fast processing and operation speeds such as 5 fps burst shooting and front-end LSI (large-scale integration) improves the early stages of image processing resulting in more natural details and richer tones. 14-bit RAW output preserves the detail provided by the sensor.

An enhanced Hybrid Autofocus system combines a 117-point phase-detection AF system with a 25-point contrast-detection system for high speed and accuracy. Flexible spot focus areas in addition to multipoint, center-weighted, and zone focusing contribute to its functionality and manual focus assist can be optimized for full-frame or APS-C-format shooting zones. New Eye AF Control provides highly precise eye-detection for shots that place the focus directly on the subject's eye, even when they are partially turned away.   

Full HD 1080 video capture with 24p/60i/60p frame rates is supported in both AVCHD and MP4 codecs. Uncompressed video can be recorded off-camera via an HDMI connection, and both built-in and external stereo recording is available. HDMI and wireless output allows for viewing of still images on ultra HD 4K television. The 3.0" tiltable LCD has a 1.23M-dot resolution and WhiteMagic technology for better visibility in bright light. A high-contrast 2.4M OLED electronic viewfinder provides 100% coverage, a wide viewing angle and features the same 3-lens optical system used in the Sony a99 DSLR.

Built-in Wi-Fi and NFC capability enable easy wireless transfer of images as well as remote shutter control from smartphones and tablets. Remote Control via a USB connection enables still photo adjustment control and now includes video capture control. The Quick Navi Pro interface system makes can display all camera adjustments on the LCD for rapid setting changes when needed. 

The advanced Sony Multi-Interface shoe expands compatibility options for flash, microphone, and other accessories and, as an E-mount full-frame camera, the Alpha a7 is compatible with all present APS-C E-mount lenses in APS-C crop mode as well as new E-mount full-frame Zeiss and Sony G-series lenses. Lens mount adapters with a tripod mount are also available to use A-mount lenses on E-mount cameras, and an optional dedicated battery grip enables stable extended shooting and vertical orientation stability.

Bundled with the Alpha a7 in this kit is the new FE 28-70mm f/3.5-5.6 OSS E-mount lens. This wide-to-portrait zoom incorporates three aspherical elements and one extra-low dispersion element into its design to minimize chromatic aberrations and enhance overall image clarity. An optical SteadyShot image stabilization system has also been added to minimize the appearance of camera shake to suit working in dim lighting and with low shutter speeds. Its minimum focus distance is 11.8". 

 

Full Frame Compact Mirrorless Digital Camera
The Sony Alpha a7 incorporates a full frame 35.8 x 23.9 sensor into the compact, lightweight form of an E-mount mirrorless camera providing the imaging prowess of full frame and the convenience and versatility of mirrorless.
24.3MP Exmor CMOS Sensor
With 24.3 effective megapixels, the Exmor CMOS sensor captures high-resolution, low-noise images with rich tonal gradation and low-light sensitivity. The normal ISO range on the Alpha a7 is 100-25600.
BIONZ X Image Processor
The new BIONZ X image processing engine reproduces textures and details in real time via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates the earliest processing stages, it enables more natural details, more realistic images, richer tonal gradations, and lower noise whether you shoot still images or movies.
Fast Hybrid Autofocus
Enhanced Fast Hybrid auto focus combines speedy phase-detection AF with accurate contrast-detection AF, which has been accelerated through a new Spatial Object Detection algorithm. Phase-detection AF with 117 densely placed phase-detection AF points swiftly moves the lens to bring the subject nearly into focus, then contrast-detection AF with wide AF coverage fine-tunes precise focusing.
Up to 5 fps Continuous Shooting
New faster, more accurate AF tracking, made possible by Fast Hybrid AF allows you to capture action shots and that perfect moment with 5 fps continuous shooting in Speed Priority Continuous Shooting Mode.
Includes EF 24-70mm f/4.0 OSS Lens
Bundled with the Alpha a7 in this kit is the new FE 24-70mm f/4.0 OSS E-mount lens. Compatibility with Sony's E-mount Lenses and New Full-frame Lenses
Maintaining its lightweight form, the Alpha a7 is fully compatible with Sony's present APS-C E-mount lens system and the new line of E-mount compact full-frame lenses from Carl Zeiss and Sony's premier G-series.
3.0" Tilt LCD Monitor
The tiltable 3.0" Xtra Fine LCD Display offers a 1,229K-dot resolution and makes it easy to photograph from low or high angles, swinging up 84° and down 45°. WhiteMagic technology dramatically increases visibility in bright daylight. The large display delivers brilliant-quality still images and movies while enabling easy focusing operation.
2.4M-dot OLED Electronic Viewfinder
With its 3-lens optical system the viewfinder faithfully displays what will appear in your recording, including the effects of your camera settings. You'll enjoy rich tonal gradations and improved contrast. High-end features like 100% frame coverage and a wide viewing angle enable comfortable and stable eye-level composition.
Full HD Movie at 24p/60i/60p with Uncompressed HDMI Output
The Alpha a7 supports in-camera AVCHD codec frames rates in super-smooth 60p, standard 60i or cinematic 24p. MP4 codec is also available for smaller files for easier upload to the web. Also, it is possible to capture Full 1080 HD uncompressed clean-screen video files to external recording devices via an HDMI connection in 60p and 60i frame-rates.
Built-in Wi-Fi and NFC
Connectivity with smartphones for One-touch sharing/One-touch remote has been simplified with Wi-Fi/NFC control. In addition to Wi-Fi support for connecting to smartphones, the Alpha a7 also supports NFC (Near Field Communication) providing convenient transfer of images to Android smartphones and tablets. Users need only touch devices to connect; no complex set-up is required. Moreover, when using Smart Remote Control - a feature that allows shutter release to be controlled by a smartphone - connection to the smartphone can be established by simply touching compatible devices.
Direct Access Interface
Quick Navi Pro displays all major shooting options on the LCD screen so you can rapidly confirm settings and make adjustments without searching through dedicated menus. When shooting opportunities arise, you'll be able to respond swiftly with just the right settings.
New Eye AF control
Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appears over the prioritized eye when focus has been achieved for easy confirmation. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene.
14-bit RAW Output
14-bit RAW image data of extremely high quality is outputted by the Alpha a7. This data preserves the rich detail generated by the image sensor during the 14-bit A/D conversion process. When developed with Sony's Image Data Converter RAW development software, these images deliver particularly high quality photographic expression and rich gradation.
Wired Remote Control with Video Capture Control
Remote Camera Control allows you to control your Alpha a7 from your computer using a USB cable. It has been updated to include video capture control.
Multi-Interface Shoe
The Alpha a7 features the advanced Multi-Interface Shoe that dramatically expands compatibility with Sony digital imaging accessories such as flash units, microphones, lights, and monitors thus increasing the potential of your photo and movie shooting.

Product Specification

 

Sony ILCE-a7 24-70mm 24mp, Tiltable LCD 3.0", WIFI NFC  

Imaging
Lens Mount Sony E-Mount
Camera Format Full-Frame
Pixels Actual: 24.7 Megapixel
Effective: 24.3 Megapixel
Max Resolution 6000 x 4000
Sensor Type / Size CMOS, 35.8 x 23.9 mm
File Formats Still Images: JPEG, RAW
Movies: MPEG-4 AVCHD
Audio: AAC LC, AC3
Bit Depth 14-bit
Dust Reduction System Yes
Memory Card Type SD
SDHC
SDXC
Memory Stick Pro Duo
Memory Stick PRO HG-Duo 
Memory Stick PRO HG-Duo
AV Recording
Video Recording Yes, NTSC
Resolution 1920 x 1080: 60 fps, 24 fps
1440 x 1080: 30 fps
640 x 480: 30 fps
Aspect Ratio 16:9
Video Clip Length Up to 29 Minutes
Audio Recording Built-in Mic: With Video, Stereo
Optional External Mic: With Video, Stereo
Focus Control
Focus Type Auto & Manual
Focus Mode Single-servo AF (S), Continuous-servo AF (C), Manual Focus (M)
Autofocus Points Phase Detection: 117
Contrast Detection: 25
Viewfinder/Display
Viewfinder Type Electronic
Viewfinder Size 1/2"
Viewfinder Pixel Count 2,400,000
Viewfinder Coverage 100%
Viewfinder Magnification Approx. 0.71x
Diopter Adjustment - 4 to +3 m
Display Screen 3" Rear Screen Tilting Live Preview LCD (1,229,000)
Screen Coverage 100%
Exposure Control
ISO Sensitivity Auto, 100-25600 (Extended Mode: 50-)
Shutter Type: Electronic
Speed: 30 - 1/8000 seconds
Metering Method Center-weighted average metering, Multi-zone metering, Spot metering
Exposure Modes Modes: Aperture Priority, Auto, Bulb, Manual, Movie, Programmed Auto, Scene Selection, Shutter Priority, Sweep Panorama
Metering Range: EV 0.0 - EV 20.0
Compensation: -5 EV to +5 EV (in 1/3 or 1/2 EV steps)
White Balance Modes Auto, Cloudy, Color Temperature, Color Temperature Filter, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Underwater
Burst Rate Up to 5 fps at 24.3 MP
Flash
Flash Modes Auto
Fill-in
Hi-Speed Sync
Off
Rear Sync
Red-eye Reduction
Slow Sync
Wireless
Built-in Flash No
Dedicated Flash System TTL
External Flash Connection Hot Shoe
Performance
Continuous Shooting Up to 5.0 fps
Self Timer 2 sec, 10 sec
Interval Recording No
Connectivity AV / USB Multi, HDMI D (Micro), USB 2.0
Wi-Fi Capable Yes
Software System Requirements Windows: Vista (SP2), 7, 8
Mac: OS X 10.6 or later
Power
Battery NP-FW50  Rechargeable Lithium-Ion Battery Pack, 7.2VDC, 1080mAh
AC Power Adapter AC-UB10 (Included)
Physical
Dimensions (WxHxD) 5.0 x 3.7 x 1.9" / 126.9 x 94.4 x 48.2 mm
Weight 14.67 oz / 416 g main unit only
Kit Lens
Focal Length

24-70mm

 

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