History of Sigma Lenses
The Sigma Corporation is a Japanese company that manufactures and markets lenses, cameras, flashes and many other camera accessories. Sigma was founded 1961 in Japan by Michihiro Yamaki who was the company’s CEO until his death in 2012. Sigma’s goal has always been to imagine and develop outstanding technologies to attain the perfect image. Sigma lenses are known to produce high quality images with its prices being far lower than most other lenses in the market.
High quality lenses
Since 1973, Sigma has manufactured all of its lenses at their own factory in Fukushima, Japan. Sigma Lenses may not have the brand loyalty that other lens manufacturers such as Nikon and Canon, but their products have been consistently getting excellent reviews and awards from a number of photography journals and blogs. In a highly competitive digital market, Sigma produces a number of high quality lenses that are priced at a significantly lower rate than most of its competitors. All Sigma lenses go through vigorous quality control screening and are only released in to the market after passing all of the relevant tests. For great prints of pictures clicked by your Sigma Lens contact FotoZZoom.
Initially Sigma lenses were not available in different mounts, making it difficult for customers who had cameras with mounts that did not match the lenses. In August 2013, Sigma announced that it was going to offer a ‘mount conversion’ service for its newest lenses. This meant that a customer who owned a Sigma lens could send their lens for a mount conversion to match their cameras. In this way Sigma is making sure that their market share is slowly on the rise.
The size of the company
Over the years Sigma has bought over numerous optics and image processing companies to integrate their production as to lower overall production costs. In this way, Sigma has managed to stay competitive in a market where there are numerous competitors. Sigma does not believe in over marketing their lenses and rely on customer loyalty and high quality products to make up most of their revenue. They believe in innovation and producing a high quality product that they deeply care about.