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Sony RX10 20mp, Tiltable LCD 3.0", 8x Optical Zoom, Built in WIFI NFC Free 16GB (Black)

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Normal Price: RM3,497.00


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Delivery Weight : 4.0 kg


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In The Box

Sony RX10, 20mp, LCD 3.0", 8x Optical Zoom, Built in WIFI NFC
Sony NP-FW50 Lithium-Ion Rechargeable Battery (1080mAh)
Sony AC Adapter AC-UB10
Sony Micro USB Cable
Sony Shoulder Strap
Sony Lens Cap
Sony Shoe Cap
Sony Lens Hood
Sony Eyepiece Cup
16GB Memory Card

Product Features


Sony RX10 20mp, LCD 3.0", 8x Optical Zoom, Built in WIFI NFC  



Optical brilliance compressed to perfection

The Power of Imaging BE MOVED

Open your outlook across a vast new range

A large F2.8 maximum aperture throughout an expansive 24-200 mm* zoom range gives you ample opportunity to express your vision. Make a subject stand out—manipulate depth of field to defocus backgrounds for creative effect, as great photographers do. The impeccable Carl Zeiss Vario-Sonnar T* lens’ advanced, compact fixed-lens design optimises image quality consistently from edge to edge.

*35 mm equivalent focal length.

  • More room to zoom at will

    Close-up shooting is seamless. No switching to macro mode is needed. Zoom in all the way up to extreme telephoto on a subject as near as 30 cm away. The built-in lens makes it more convenient for you to take impressive shots throughout a big range

  • More capability now more compact

    An advanced aspherical lens (AA lens) reduces diameter and length and maintains high resolution even at image edges. A new Direct Drive SSM (Super Sonicwave Motor) stops lens movement with spot-on precision. Far-reaching optical flexibility minimises mechanical dimensions. Precise alignment of the image sensor and lens also perfectly combines diminutive form and outsized performance.

Superior sensitivity makes a clear difference

Containing back-illuminated technology and approximately 4x larger light-sensitive area that other compact DSC (digital still cameras) can’t match, Sony’s 20.2 megapixel 1.0-type Exmor R CMOS sensor harnesses light and reduces image noise very efficiently. This, along with high settings of a wide ISO range, allow even photos of dimly lit scenes to look incredibly clear.

Sony is the world’s No. 1 manufacturer of image sensors for digital cameras and video recorders (based on Sony research from April 2012 to March 2013 that shows Sony has a 50% market share).

New-generation image processing engine, BIONZ X, leads a new world

The groundbreaking new BIONZ X image processing engine not only maximises picture quality in ways that only a seamlessly unified body and lens design can realise — it also faithfully reproduces textures and details in real time, as seen by the naked eye, with peerless high-speed processing. The experience of shooting and viewing stills and movies expands your senses by depicting true realism with richer tonal gradations and lower image noise than was previously possible. With such a high magnitude of power ready for every situation, BIONZ X naturally leads toward better ways to witness the world in full glory.

  • Detail reproduction technology

    By minimising digital artefacts that tend to overemphasise hard outlines and rough edges when pictures are reproduced, detail reproduction technology makes images noticeably more lifelike, clean and natural-looking in every detail, texture and dimension.

  • Diffraction-reducing technology

    This maintains outstanding clarity by applying aperture-appropriate filter processing to suppress and compensate for diffraction—a phenomenon that can otherwise limit photographic resolution and cause points of light to appear blurred, especially in images that have been shot using a small aperture (large F-number) setting.

  • Improved area-specific noise reduction

    Now, noise reduction is individually adjusted based on imaging pattern variations, for superior clarity and finer details throughout even images shot in low light.

Quick focusing even at telephoto range

High-speed AF is remarkably smooth thanks to the Direct Drive SSM (Super Sonicwave Motor) with precision-engineered focusing stop positions designed to minimise focusing lens travel distance, which shortens focusing time.

  • New Eye AF on the soul of the subject

    Applying advanced detection technology, this new Eye AF function detects and focuses on a subject’s eye, even if the subject is facing or looking slightly away from the camera. Then, a blinking green frame appears on that eye in the viewfinder image to indicate the point of focus for the upcoming shot.

  • More flexible focus area selection

    Choose among three concentric flexible spot frames for greater focusing versatility and precision than other cameras’ fixed-focus spot frame systems can provide.

  • Lock-on AF tracks with smart precision

    Just press the shutter button halfway to activate* Lock-on AF. It precisely focuses even on moving subjects by continuously adjusting target frame size based on its recognition of subject characteristics. You can easily stay focused on the main action because this object tracking innovation optimises autofocus timing. Even when a subject goes out of frame temporarily, tracking resumes at the moment that it is recaptured after re-entering the frame.

    *Shutter button activation of Lock-on AF is only available in AF-C mode.

More functions broaden creative boundaries

An abundance of powerful higher-performance functions and options are invaluable for capturing moving images of superior resolution and stunning clarity with minimal noise, even while zooming on the action. Plenty of connections make it easy to create an even more versatile production system by hooking up the latest digital recording, monitoring and processing devices to the camera.

  • Ensuring professional-calibre sound and more

    The RX10 has plenty of features to realise more of the potential in your movies. To record sound with precision worthy of professional production, connect a high-performance microphone through an input terminal. Monitor pristine stereo sound through premium-quality Sony headphones plugged into the headphone jack. A built-in HDMI output terminal also accommodates connection of a TV, computer or DVD player/recorder. Audio metering and recording level control are instrumental to keeping soundtracks smooth and consistent. Use the camera’s Multi Interface shoe and an optional XLR adapter kit to hook up external recording, flash and other accessories. It all adds up to a set of professional-class capabilities that is unprecedented among all other compact cameras.

  • For clean signal output

    Clear, uncompressed digital video signal output can be transferred to an external monitor/recorder (connected via the HDMI terminal) simultaneously in real time from the RX10. The shooting info display can be turned off for even cleaner views of such movies on an external monitor/recorder.

  • Shoot for more in Full HD

    Sony brings out the full potential of full high definition (Full HD) video recording—to realise astonishingly smooth, finely detailed images—by utilising every pixel from the image sensor at accelerated speed and the latest high-speed BIONZ X processing technologies, including detail reproduction technology and area-specific noise reduction. Movies are recorded in the AVCHD Progressive format (1920 x 1080) at your choice of 60 p, for supremely smooth-looking playback, or 24 p for more cinematic expression. Optical image stabilisation in Active mode also helps reduce camera shake blur.

Easier contact with smartphones and tablets

Just download the free PlayMemories Mobile app, then instantly connect via Wi-Fi or NFC (near field communication)* by touching a compatible Android™ smartphone or tablet to the camera. Then, you can remotely control the camera’s shutter release from that other mobile device, instantly receive the image on the device and upload transferred images to an SNS site.

* Requires NFC-compatible Android device with a case that does not prevent connection.

For a truer view of every scene

See spectacular clarity, contrast and detail in every scene, regardless of conditions, on the built-in, bright, high-resolution OLED Tru-Finder™. Four dual-sided aspherical lenses provide a big, approx. 33-degree view angle and maintain excellent edge-to-edge visibility of the electronic viewfinder.

Customising convenient command

For faster, more intuitive camera operation, you can customise a total of seven buttons by assigning up to 40 functions among them. As a result, you will gain more convenient access to your selection of frequently used functions, right at your fingertips.

Strong and light enough for anything

Magnesium alloy top and front casings make the RX10 light, solid and robust enough for long, rigorous use by advanced photographers and videographers. The camera’s dust- and moisture-resistant design even allows shooting in rugged outdoor environments.

Thoughtfully designed for effortless operation

The manual ring gives you direct control of certain settings, zooming and focusing, according to the focus mode in use. In addition, before turning the aperture ring to set F-stop, you can turn Aperture Click Switch on for a stepwise feel of assurance, or off for a quiet, smooth feel when setting the aperture. A display panel on top lets you glance at key settings without moving the camera as you look through the viewfinder.

Advanced interface makes it all easy

A new, improved graphical user interface makes access to frequently used functions absolutely effortless. Just press the Fn button to display a list of them.

A flexible rear view covers many angles

An approximately 1,229 K-dot tiltable 3.0-type White Magic™ LCD lets you shoot comfortably from various positions. The display has the flexibility to be tilted within a range of angles extending from about 84 degrees upward to about 43 degrees downward.

Auto HDR

Auto HDR creates images that depict high contrast to match natural visual experience more closely.

Multi Frame NR with ISO125 – 25600 sensitivity range

Generates a single image with reduced noise by setting shutter speed, aperture and ISO sensitivity to designate exposure value.

MF Assist and Peaking

MF Assist enlarges an image by about 8.6x or 17.1x. Peaking highlights an image’s sharpest in-focus area.

Digital Level Gauge

You can check the slope of pitch and horizon along with scene composition, then display the data in any of five modes.

Built-in ND filter

The lens’ ND filter reduces light intensity by the equivalent of three F-stops, for shooting with slow shutter, wide open aperture or bright light.

Amplifying atmosphere and artistry

Picture Effect has 13 modes and Creative Style has 14 for adding touches of atmosphere and fun to images in-camera.

Supporting RAW and JPEG

You can save images in the RAW format for higher picture quality, editing freedom and ease, and even record in RAW and JPEG simultaneously.

Ready for more attachments

Attach on- and off-camera flash units and other external accessories via the Multi Terminal on the RX10 to creatively expand the capabilities of your camera-based system.


TRILUMINOS™ Color A breathtaking way to relive your fondest memories

Virtually relive moments when you witnessed such nuances as the shades of a shimmering blue sky or a rosy complexion. The RX10 supports Sony TRILUMINOS Color for viewing photos* in rich, natural colours on a TRILUMINOS Display. It can also be connected directly to a 4 K monitor via HDMI cable or Wi-Fi, then play back the 4 K stills for TV viewing. Extraordinary detail depicted at such high resolution gives 4 K images their fresh vibrancy, powerful realism and subtle gradation.

*4 K still images only, not 4 K movies.



Product Specification

Sony RX10  20mp, LCD 3.0", 8x Optical Zoom, Built in WIFI NFC  


Pixels Actual: 20.9 Megapixel
Effective: 20.2 Megapixel
Sensor 1.0" (13.2 x 8.8 mm) CMOS
File Formats Still Images: JPEG, RAW
Movies: MP4, MPEG-4 AVC/H.264, MPEG-4 AVCHD
Audio: AAC LC, AC3
Max Resolution 20MP: 5472 x 3648
Aspect Ratio 1:1, 3:2, 4:3, 16:9
Image Stabilization Optical
Color Spaces sRGB, Adobe RGB
Lens Carl Zeiss Vario-Sonnar, 14 elements in 11 groups
7 Aspherical
(35 mm equivalent: 24-200 mm)
Aperture: f/2.8
Filter Thread 62 mm
Zoom Optical: 8.3x
Clear Image Zoom: 16.6x
Digital: 66x
Digital: 93x
Digital: 133x
Digital: 249x
Exposure Control
ISO Sensitivity Auto, 125-12800 (Extended Mode: 80-12800)
Shutter 4 - 1/3200 sec in Auto Mode
1 - 1/3200 sec in Program Mode
30 - 1/3200 sec in Manual Mode
8 - 1/3200 sec in Aperture Priority Mode
30 - 1/3200 sec in Shutter Priority Mode
Exposure Metering Center-weighted, Multi, Spot
Exposure Modes Modes: Aperture Priority, Bulb, Intelligent Auto, Manual, Movie, Program Shift, Programmed Auto, Scene Selection, Shutter Priority, Superior Auto, Sweep Panorama
Compensation: -3 EV to +3 EV (in 1/3 EV steps)
Shooting Modes Anti-motion Blur
Black and White Copy
HDR Painting
Handheld Twilight
High Contrast B&W
Miniature Effect
Night Portrait
Night Scene
Partial Color
Pop Color
Rich-Tone Monochrome
Soft Focus
Soft High-Key
Toy Camera Effect
Vivid Color
White Balance Modes Auto, Cloudy, Color Temperature Filter, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade
Burst Rate Up to 10 fps at 20.2 MP
Self Timer 10 Sec, 2 Sec
Remote Control RM-VPR1 (Optional)
Flash Modes Auto
Rear Sync
Slow Sync
Built-in Flash Yes
Maximum Effective Flash Range 3.28 - 33.46' (1 - 10.2 m)
Up To 66.93' (20.4 m)
External Flash Connection Hot Shoe
Memory Card Type Memory Stick Duo
Memory Stick Pro Duo
Memory Stick PRO HG-Duo 
Memory Stick PRO Duo (High Speed)
Memory Stick XC-HG Duo 
Memory Stick Micro
Memory Stick Micro (M2)
Video Recording Yes, NTSC
Resolution 1920 x 1080: 60 fps, 24 fps
1440 x 1080: 30 fps
640 x 480: 30 fps
Video Clip Length Up to 29 Minutes
Audio Recording Built-in Mic: With Video, Stereo
Optional External Mic: With Video, Stereo
Viewfinder Type Electronic
Screen 3.0" LCD Rear Screen Tilt (1,229,000 pixels)
Screen Coverage 100%
Connectivity/System Requirements
Connectivity DC Input
HDMI D (Micro), USB 2.0
USB 2.0
Wi-Fi Yes
Software System Requirements Windows: XP (SP3), Vista (SP2), 7, 8
Mac: OS X 10.6 or later
Battery 1x NP-FW50 Rechargeable Lithium-Ion Battery Pack, 7.7VDC, 1080mAh
AC Power Adapter AC-UB10 (Included)
Dimensions (WxHxD) 5.1 x 3.5 x 4.0" / 129.0 x 88.1 x 102.2 mm excluding protrusions
Weight 1.79 lb / 813 g with battery and memory card


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