Brief history of Hoya as a company
Hoya was first established in 1941 by the Yamanaka brothers, Shoichi and Shigeru. It started off as an optical glass production plant in the city of Hoya, Tokyo. In 1945, Hoya began producing crystal products. By 1961, Hoya had already achieved remarkable market success as it ranked second on the Tokyo Stock Exchange ladder. Between 1967 and 1972, Hoya launched multifocal lenses and also got into the business of selling soft contact lenses, which led to them ranking first on the stock exchange ladder the next year. Between 1974 and 1987, Hoya had expanded its fields of business adding IC substrates and intraocular lenses to their products. By the end of the ‘80s, Hoya had already gone international, establishing Hoya Holdings N.V in the Netherlands and Hoya Corporation USA in the United States. In 1996, Hoya took a big step in expanding its business by merging with one of the most dominant companies in the world, IBM, and began producing glass disk HDDs. Starting from 2007, Pentax became a subsidiary of Hoya and remained a part of it until it was sold to Ricoh in 2011. As of March 2014, Hoya had purchased 50% stake of the Seiko Optical Products.
Hoya, as a corporation, has had many great moments. Since its establishment in 1941, Hoya has acquired a respectable number of accolades and prizes. In the recent years, they have acquired these awards:
“Hoya Corporation – Distributor of the year award, 2008-2009.”
In the year after that, they were once again winners of the distributor of the year award.
“Hoya Corporation – Kay Pentax distributor of the year award 2010/2011.”
Hoya also proved to be a very important player in the lens filter business by winning the outstanding market share award.
“Hoya Corporation – In appreciation of outstanding market share and superb service.”
Moreover, Hoya Corporation received worldwide acclaim by claiming the highest market share in the world due to their Pentax endoscopes sales.
“Hoya Corporation – In recognition of highest market share in the world with Pentax endoscopes.”
How are Hoya lens filters different from other brands?
Hoya filters are always designed and coated to prevent ghost images. Moreover, Hoya also makes multi-coated filters in a very large variety of colors. Similarly, Nikon makes a multicoated UV (L37c or NC), but if a customer wants an 81A or A2, then Hoya is the better option because Nikon only makes single-coated filters. Hoyas are also the cheapest filter brand compared to Tiffen, B+W, Heliopan, Nikon and others.
Uncoated Tiffens are washable with soap and water, and they are also made of laminated glass. B+W and Heliopan are two of Hoya’s competitors, but their products are bigger, not well coated, and extremely expensive.
Nikon, Canon, Minolta and Pentax also manufacture filters and are competitors of Hoya. However, unlike Hoya, they only make filters in a limited range of colors and coatings. Only their UV and protective filters are multicoated.
Which Hoya filter is the most prominent?
Years ago, Hoya made two kinds of filters. The regular ones always were coated. Hoya also offered slightly more expensive multi-coated filters named Hoya HMC (Hoya Multi-Coated).
As of 2008, Hoya makes a very large number of different kinds of filters. That is due to them being the world’s largest maker of optical glass.
Hoya’s wide range of filters can be categorized into the following:
Single-coated is the basic single-layer (mono-coated) coating. Reflections are normally a dim blue, and it’s usually the only coating needed.
HMC (Hoya Multi-Coating). Hoya’s triple-layer coating on each surface. Reflections are a barely visible dim green.
DMC (Digital Multi-Coating). It is a redesigned three-layer coating. It’s better and does not use the same materials as HMC.
Super HMC. Hoya’s S-HMC, which come in black-and-gold boxes. It consists of six layers on each side. The glass is basically invisible. However, if a reflection is achieved, all that is seen is a dim green-brown reflection. HD coating which consists of 8-layers, with 99.35% transmission of light between 400~700 mm.
Generally, the opinion of the people tends to lean towards Super HMC made by Hoya. They have a lot of strong qualities that include their multitude of layers among other things. They are outstanding camera filters which offer revolutionary performance in light transmission and balance of color. Twelve layers of Super Multi-coating are applied to the surfaces of the Skylight 1B and UV(0) models, which produces a transmission of 99.7% at average. Joined with maximum surface precision, this allows increased resistance to glare and outstanding images can be recorded at large apertures without compromising the performance of your lenses. The ultra thin Circular Polarizing filters have seven layers of Multi-coating applied to their rear surface to eliminate internal reflections and ghost. Advanced thin selective film is used to guarantee perfectly polarized light with neutral color balance. Their thin profile of just 5mm evades any vignetting problems and makes them ideal for use with wide angled lenses. HOYA Super HMC filters will impress the most demanding of photograph experts who require the best in performance.